Tips for Successful E-mail Marketing
(english)
There are a few important points to remember for creating successful e-mail campaigns:
- Use a tantalizing subject line.
It isn't unusual for some people to receive more than 100
e-mails per day. You want to make sure that your subject
line intrigues the recipient enough that she wants to open
yet another e-mail.
- Include a clear call to action. Be sure
to articulate the goal of your campaign. Use your words to
create a sense of urgency. For instance: "Switch to our
service this week and we'll give you one month free." The
time limit on this offer creates a sense of urgency for your
reader. It's also a good idea to sprinkle your
call-to-action links throughout your e-mail so readers can
click whenever they are ready. Don't
make them search for a way to take action on your offer.
- Use a powerful first paragraph. Many
readers will open your e-mail, but won't carefully read past
the first paragraph. Be sure your message resonates and
include the call to action at the end
of the first paragraph. This is what you want your
reader to do, so why make them scroll further than necessary?
- Up-Sell, up-sell, up-sell. Once a
customer has made a purchase from your company,
send them a personalized e-mail offer
for related products. You can create a number of
auto-respond messages, which are included in e-Commerce
packages and Web hosts, so that when a customer buys a
product, the up-sell e-mail is automatically generated.
- Make it easy for customers to unsubscribe. Just as it's important to get your recipient's permission to send an e-mail, you should also always include an easy-to-use unsubscribe link in your e-mails.
