Mike Morgan.... een kundige copywriter
Ten-year online veteran Mike Morgan has been
described as a renaissance man. After
founding and leading the first online
Investment Bond brokerage firm, he shifted
gears to pursue his real passion - writing
profitable sales copy and exploiting
advanced conversion techniques.
Within Internet Marketing's elite circles, Morgan is recognized as a sales copy "Top Gun". In the past two years, he has helped generate six and seven-figure sales campaigns for the likes of Mark Joyner, Ewen Chia, and Michael Cheney. Although his services may not be appropriate for struggling entrepreneurs, Morgan insists that even beginners can "unleash" revenue locked away on their present websites by simply tweaking their sales copy.
The Two Skills every Internet Marketer Needs.
Irrespective of your chosen niche, Mike Morgan claims that online success comes down to your ability to master two fundamental skills:
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Generating Targeted Traffic: Getting legitimate prospects to visit your sales website.
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Creating Winning Ad Copy: Converting "eyeballs" into sales via ethically persuasive techniques.
Excelling at
one of these skills will permit you to grow
your business and seek out alliances that
can compensate for shortcomings in the other
area. For example, consider the plight of a
Google Adwords expert who succeeds in
driving prospects to a poorly writing
landing page that discourages action. This
is an opportunity for a proven ad copy
specialist to offer his services; the goal
being respectable opt-in and/or conversion
rates.
Why is Sales Conversion so Important?
Simply stated: CONVERSION EQUALS MONEY.
Everyone wants to succeed in Internet Marketing, because they want to achieve financial independence. Unfortunately, several factors including market saturation and ruthless competitionare conspiring to lower everyone's conversion rates. If you can't stand out in a crowd, you cannot convert. No conversion, no money. Plain and simple.
So, what's the solution? Contrary to what many think, Mike Morgan continues to believe in the power of the written word. While many informed and casual Internet observers are skeptical about the effectiveness of text, Morgan argues that engaged readers become buyers and loyal customers.
Learning to Sell Persuasively and Effectively.
Morgan advises everyone to master sales fundamentals. In spite of its creepy reputation, the ability to sell is what makes entrepreneurs and corporations successful worldwide. Systems and technology are great, but why trust your livelihood to something you have little control over?
People must be
prepared to invest time and money in
themselves. However, simply purchasing books,
home study courses, DVDs, etc. to collect
dust is a complete waste. The sad reality is
that most people end up spending, not making
money online - until they are forced to
prematurely end their Internet
dreams.
The Perfect Swipe.
Mike Morgan's
high stakes copywriting world is lucrative,
but not without its share of pressures.
Notably, the pressure to perform. To swing
the odds in their favor, experienced
copywriters like Morgan have mastered the "swipe",
i.e., borrowing successful tactics and
concepts from competitors to facilitate
your own campaigns ethically and without
plagiarism. Mike has built up a cache of
swipe files over the years, but experience
has allowed his "copywriting DNA" to evolve
to such a stage that they are mostly
unnecessary now.
In Part 2, Mike Morgan answers some tough sales copy questions:
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What's the Deal with Sales Pages, Anyway?
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Are Prospects Really Willing to Read Your Salesletter?
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The Three Sales Conversion Master Keys.
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Practical Tactics to Consider for Your Next Campaign.
and much, MUCH
MORE!
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If you benefited from this one article, just imagine what more of his insights coulddo for your business: ==> http://www.info-entrepreneur-rm.net
Rahul Majumdar is a
full-time Information Marketing
Specialist focused on
teleseminar reporting,
list-building techniques,
Article Source:
http://EzineArticles.com/?expert=Rahul_Majumdar |
